Episode 48 - THE UMPQUA FEATHER MERCHANTS STORY: Inside the World of Commercial Fly Tying With Russ Miller

Umpqua Feather Merchants is one of the biggest names in the fly fishing industry: a manufacturing powerhouse when it comes to innovative and effective flies, leader, tippet, premium hooks, and more. In this episode of Waypoints, we talk with Umpqua’s Director of Marketing, Russ Miller, to discuss the company’s position at the forefront of innovation for high-quality flies and accessories. When anglers grab a handful of patterns from the fly bins of a specialty fly shop, most are unaware of WHERE exactly those flies came from: how they were conceived, designed, produced, tied, shipped, and supplied. Russ talks about how flies are selected for inclusion in Umpqua’s catalog, their famous “Signature Tyer” line-up, new innovations and introductions, and what the future holds for fly patterns, hooks, and materials.

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